- Vertical/Industry – Retail
- Geographic Region – UK
- Services – PPC / Shopping
The Challenge
We were approached to provide Google AdWords marketing for a startup business running a WordPress / WooCommerce powered website. Merchandise is mainly high-end, large 4K TVs.
Two Google Shopping campaigns are used – one filtering out lower value search, with higher bidding. The other, filters out more commercially valuable search queries, with lower CPC settings. Bespoke bid management software controls bidding on individual products, depending on performance. A brand search campaign captures those coming for a second look. A standard search campaign, using only exact match keywords and advertising prices, supports the Shopping campaigns. A dynamic remarketing campaign targets previous visitors to the website, very effectively supporting the bulk of the traffic coming from the shopping campaigns.
Targets
The merchandise was competitively priced from approximately £1,800 – £13,800. The initial target agreed was £50 cost per acquisition (sale).
Achievements
- Within only two weeks, sales averaged over £10,000 per day, with an advertising cost per sale of under £20.
