- Vertical/Industry – Vacuum technology
- Geographic Region – Worldwide
- Services – PPC
The Challenge
Busch approached Elevate UK looking to see how performance could be improved on their existing PPC campaigns, as lead conversion costs were too high and insufficient leads being achieved for the PPC spend available.
Targets
After initial audit Elevate UK was commissioned to restructure and provide ongoing ppc management to improve performance within 3 months. Specific goals were to maximise budget by reducing CPA and increasing number of leads.
Achievements
- Reduced overall cost per visit by 44%
- Increased conversion rate by 225%
- Reduced the cost per lead by 83% within 30 days
