- Vertical/Industry – Financial Services
- Geographic Region – UK
- Services – SEO / PPC / CRO
The Challenge
HgCapital, a leading European private equity investor in B2B technology companies, became a majority shareholder in Intelliflo in 2013 and brought with them a need to improve the online visibility of Intelliflo.
As a well established business receiving a good level of search traffic, Intelliflo had not previously undertaken any form of search marketing. Intelliflo approached Elevate UK to devise a comprehensive strategy to increase online visibility.
Targets
Specific targets were to increase unique website visitors by 20%+ per annum and increase leads for system demonstrations.
Achievements
- SEO – Organic Traffic up 110% over 18 months
- PPC – 54% increase in PPC Traffic over 18 months with big improvements to conversion quality
- System demonstrations up in line with traffic icreases
