- Vertical/Industry – Lighting
- Geographic Region – Worldwide
- Services – PPC / Website Development
The Challenge
The business was running PPC marketing with a very low lead quality and poor ROI. Elevate UK was approached to improve ROI figures and lead quality through account optimisation and refocusing on high end clients.
Targets
Specific targets were to maximise ROI on a reduced budget whilst increasing leads, lead quality and ROI.
Achievements
- Cost per lead down 35%
- Estimated ROI up 123%
- Leads up 61%
